TSANG SEYMOUR
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  • Profile
  • Web Site Design. Our Approach. When starting a web site project, we ask how can we connect the user with the content in a more permanent manner. We believe that building an emotional bond between the user and the narrative of your site is the best way to ensure success.

    Ben Franklin said it best: Tell me and I forget. Teach me and I remember. Involve me and I learn.

    Select projects shown with permission, Cooper-Hewitt National Design Museum.
    Select photos courtesy Cooper-Hewitt National Design Museum
    © Cooper-Hewitt National Design Museum         2013 Creative Direction, Information Architecture, Web Design
  • National Design Awards. Identity Design. Event Branding and Marketing
    Smithsonian's Cooper-Hewitt National Design Museum
    National Design Awards, 2004-2011

    Projects shown with permission, Cooper-Hewitt National Design Museum.
    © Cooper-Hewitt National Design Museum         2012 Branding, Graphic Design, Typography
  • Cooper-Hewitt. Fashion in Colors. Exhibit Design Exhibition Design, Environment Graphics, Branding and Collateral Design by Tsang Seymour.
    Lighting by Leni Schwendinger Light Projects LTD.

    Projects shown with permission, Cooper-Hewitt National Design Museum.
    Photos courtesy Cooper-Hewitt National Design Museum
    © Cooper-Hewitt National Design Museum         2012 Creative Direction, Exhibition Design, Graphic Design
  • Cooper-Hewitt. National Design Triennial. Event Design. Exhibition Design, Environment Graphics, Branding and Collateral Design by Tsang Seymour.

    Projects shown with permission, Cooper-Hewitt National Design Museum.
    Photos courtesy Cooper-Hewitt National Design Museum
    © Cooper-Hewitt National Design Museum         2012 Art Direction, Exhibition Design, Furniture Design
  • Van Cleef & Arpels. Tribeca Ball. Event Design. Van Cleef & Arpels.
    New York Academy of Art, Tribeca Ball Gala.
    Event Branding. Invitation Design. Event Design and Creative Direction.

    Lighting by Luce Group.         2012 Branding, Creative Direction, Exhibition Design
  • Cooper-Hewitt National Design Museum. Magazine. One of defined goals in the redesign and creative direction of the museum's magazine was to increase value to members while also creating an effective development tool... building the museum's brand image through the effective and smart presentation of unique content. The "National Design Journal" was created to be the single voice for the nation's design museum, with articles by guest curators, scholars and National Design Award winners. Regular features such as event calender, recent acquisitions and shop merchandising remained an important part of the primary function of the magazine.

    Smithsonian's Cooper-Hewitt National Design Museum, 2004-2011
    Projects shown with permission, Cooper-Hewitt National Design Museum.
    © Cooper-Hewitt National Design Museum         2013 Creative Direction, Editorial Design, Illustration
  • Rafael Vinoly Architects. Book. Publisher: Prestel
    Trim: 12 x 9.75”
    Pages: 460         2012 Editorial Design, Graphic Design, Print Design
  • Williams College Museum of Art. Identity Design. Brand Strategy and Identity Design for Williams College Museum of Art. The Museum used its 75th Anniversary as an occasion to rebrand and differentiate itself from the competing regional cultural destinations of Mass MOCA and the Clark Institute. Emphasizing the diversity of this teaching institution's collection as a cornerstone, Tsang Seymour created a new identity and brand strategy for reaching area tourists and promoting its robust programming to the local community.     2012 Branding, Creative Direction, Graphic Design
  • Van Cleef & Arpels. Event Marketing Invites. Event invite packages are designed to be a procession or ceremony—the idea is that the event starts with the opening of the invitation package.     2013 Fashion, Packaging, Typography
  • A Manifesto. Sal LaRosa, Architect. We created a physical manifesto which matched the sensibility and quality of the domestic architecture and desire of Architect Sal LaRosa.

         2013 Editorial Design, Graphic Design, Typography
  • Cooper-Hewitt. Exhibition Branding and Implementation. Environment Graphics, Branding and Collateral Design by Tsang Seymour.
    Exhibition Design by Moorhead & Moorhead.

    Projects shown with permission, Cooper-Hewitt National Design Museum.
    Photos courtesy Cooper-Hewitt National Design Museum
    © Cooper-Hewitt National Design Museum         2013 Branding, Creative Direction, Web Design
  • Books and Narrative Form All book designs by Tsang Seymour.

    Projects shown with permission, Cooper-Hewitt National Design Museum.
    © Cooper-Hewitt National Design Museum         2013 Editorial Design, Graphic Design, Typography
  • Exhibit Signage. Graphic Staging. Exhibition and Environment Graphics and Brand Design by Tsang Seymour.

    Projects shown with permission, Cooper-Hewitt National Design Museum.
    Photos courtesy Cooper-Hewitt National Design Museum
    © Cooper-Hewitt National Design Museum         2013 Branding, Graphic Design, Typography
  • Exhibition Branding, Catalogue, Promotion and Signage. Exhibition branding, catalog, and signage system for exterior/garden installation of the exhibition.

    Projects shown with permission, Cooper-Hewitt National Design Museum.
    Photos courtesy Cooper-Hewitt National Design Museum
    © Cooper-Hewitt National Design Museum         2012 Art Direction, Branding, Exhibition Design
  • Museum of Modern Art. Book. Publisher: Museum of Modern Art
    Trim: 11 x 10”
    Pages: 304         2012 Editorial Design, Print Design, Typography
Unless otherwise noted, all works & copy: © Tsang Seymour 2013.
Please do not reproduce without the expressed written consent of Tsang Seymour.