National Museum of American Jewish History. Brand Strategy and Redesign 

In the heart of the nation's most historic square mile, the museum board recognized that they were missing out on the 3.5 million annual visitors to their next door neighbors,  the Constitution Center and Liberty Bell Park.

Tsang Seymour partnered with MetStrategies and Audience Research and Analysis to research, evaluate and recommend a new brand positioning, graphic expression and marketing campaign to raise visibility, awareness and visitation amongst the history destination tourist.