BPO Innovation
Sykes
Brand Nomenclature and Visual Identity Design
SYKES is a leading, global digital-marketing and customer-care outsourcer. SYKES provides differentiated, full lifecycle customer-engagement services to Global 2000 companies and their end consumers at key touchpoints. Since 2016, SYKES’ innovation in digital marketing and sales has resulted in more than 73 million customer interactions a year for their clients.
To continue growing, Sykes explored creating a sub-branding strategy for independent verticals across their market. Seeking a bold memorable name and visual signature for their innovative transformation consulting team. Our INNO nomenclature and visual identity where developed for A/B testing with staff and clients. Despite positive quantitative and qualitative data supporting the INNO subbrand, Sykes shifted overall brand strategy to consolidate all business verticals under a unified brand.
Transformation and Authenticity
The Sykes brand is recognized as a market leader in Business Process Outsourcing (BPO) services. We developed an internal-facing campaign that unified and focused team efforts before launching expanded services to transformation consulting that included AI-enabled service and c and conversation. Emphasizing Sykes's forward vision of business processing, “Future Process Outsourcing” was socialized throughout the firm as “BPO > FPO.”
Exploration and testing of Brand Architecture with Transition Strategies
Related Projects
Let’s Work Together
We’re always open to new opportunities and are comfortable working internationally. Please get in touch and we will contact you about beginning the proposal process.