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  Masks inspired by the five historic balls commemorated in Van Cleef & Arpels high jewelry collection, Bals de Légende, serve as the core visual element. The unique graphic forms of the masks and saturated color palette signify each of the balls in the invite and event design.

Masks inspired by the five historic balls commemorated in Van Cleef & Arpels high jewelry collection, Bals de Légende, serve as the core visual element. The unique graphic forms of the masks and saturated color palette signify each of the balls in the invite and event design.

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  Models positioned in the Academy's store front windows welcome Tribeca Ball guests on arrival. The consistent application of singular color in the execution of the costume design and lighting maintains the bold expression of the event design and creates a strong stage that is thoughtfully integrated into the school's existing building.

Models positioned in the Academy's store front windows welcome Tribeca Ball guests on arrival. The consistent application of singular color in the execution of the costume design and lighting maintains the bold expression of the event design and creates a strong stage that is thoughtfully integrated into the school's existing building.

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  Models are cast as the "stage" for the display of Van Cleef & Arpels high collection but are also active players in the Ball. As cast members, their positions, activities, and attitudes are carefully choreographed to engage both press and guests, and as a narrative reinforcement of the Academy's emphasis on the importance of the human figure in the study of art.

Models are cast as the "stage" for the display of Van Cleef & Arpels high collection but are also active players in the Ball. As cast members, their positions, activities, and attitudes are carefully choreographed to engage both press and guests, and as a narrative reinforcement of the Academy's emphasis on the importance of the human figure in the study of art.

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  The dinner guests each receive a tray-served presentation box containing a white, handmade mask that they are encouraged to personalize with their own vision for the evening.    

The dinner guests each receive a tray-served presentation box containing a white, handmade mask that they are encouraged to personalize with their own vision for the evening. 
 

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Invitation. Tribeca Ball: Unmasking the Modern Ball
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Event. Tribeca Ball: Unmasking the Modern Ball
  Masks inspired by the five historic balls commemorated in Van Cleef & Arpels high jewelry collection, Bals de Légende, serve as the core visual element. The unique graphic forms of the masks and saturated color palette signify each of the balls in the invite and event design.
3.jpg
  Models positioned in the Academy's store front windows welcome Tribeca Ball guests on arrival. The consistent application of singular color in the execution of the costume design and lighting maintains the bold expression of the event design and creates a strong stage that is thoughtfully integrated into the school's existing building.
5.jpg
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7.jpg
8.jpg
  Models are cast as the "stage" for the display of Van Cleef & Arpels high collection but are also active players in the Ball. As cast members, their positions, activities, and attitudes are carefully choreographed to engage both press and guests, and as a narrative reinforcement of the Academy's emphasis on the importance of the human figure in the study of art.
10.jpg
11.jpg
19efcf981a5793c10bb1255d7720ddb6.jpg
13.jpg
14.jpg
697625f029d7f9198b23d153d7385f34.jpg
16.jpg
41243b5710e98e74f09fc5426156f7b8.jpg
6a2e789a0b0902d40354348a549f7c2e.jpg
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21.jpg
401183d6741727cd3ef06dce7935c488.jpg
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25.jpg
26.jpg
27.jpg
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29.jpg
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31.jpg
  The dinner guests each receive a tray-served presentation box containing a white, handmade mask that they are encouraged to personalize with their own vision for the evening.    
33.jpg
06d1152cf41cadcdb5f906fb01076205.jpg
34.jpg
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Creative Thinking for Leadership Brands. 
Tsang Seymour. 
526 West 26 Street, No. 708, New York NY 10001 T 212 352 0063.
©2015 Please do not reproduce without the expressed written consent of Tsang Seymour.