Masks inspired by the five historic balls commemorated in Van Cleef & Arpels high jewelry collection, Bals de Légende, serve as the core visual element. The unique graphic forms of the masks and saturated color palette signify each of the balls in the invite and event design.
Models positioned in the Academy's store front windows welcome Tribeca Ball guests on arrival. The consistent application of singular color in the execution of the costume design and lighting maintains the bold expression of the event design and creates a strong stage that is thoughtfully integrated into the school's existing building.
Models are cast as the "stage" for the display of Van Cleef & Arpels high collection but are also active players in the Ball. As cast members, their positions, activities, and attitudes are carefully choreographed to engage both press and guests, and as a narrative reinforcement of the Academy's emphasis on the importance of the human figure in the study of art.
The dinner guests each receive a tray-served presentation box containing a white, handmade mask that they are encouraged to personalize with their own vision for the evening.