Williams College Museum of Art. 
Identity Design.

Brand Strategy and Identity Design for Williams College Museum of Art. The Museum used its 75th Anniversary as an occasion to rebrand and differentiate itself from the competing regional cultural destinations of Mass MOCA and the Clark Institute. Emphasizing the diversity of this teaching institution's collection as a cornerstone, Tsang Seymour created a new identity and brand strategy for reaching area tourists and promoting its robust programming to the local community.