Design with the Other 90%
Cooper Hewitt Smithsonian Design Museum

Exhibition Branding, Signage, and Publication Design

 

“Design Other 90 is a series of themed exhibitions that demonstrate how design can be a dynamic force in transforming and, in many cases, saving lives. The first exhibition, “Design for the Other 90%”, focused on design solutions that addressed the most basic needs of the 90% of the world’s population not traditionally served by professional designers. “Design with the Other 90%: CITIES”, the second in the series, features sixty projects, proposals, and solutions that address the complex issues arising from the unprecedented rise of informal settlements in emerging and developing economies.

Our design vocabulary is rooted in the commodified visual language found in our consumption economy. Creating a dialogue between bright bold supermarket visual language with informal, up-purposed materials for the exhibition signage and publications.

Environment signage and branding design by Tsang Seymour. Exhibition design by Moorhead + Moorhead. Projects are shown with permission, Cooper Hewitt Smithsonian Design Museum. Photos courtesy Cooper Hewitt Smithsonian Design Museum. ©Cooper Hewitt Smithsonian Design Museum

Design with the Other 90% Exhibition Signage Design, Title Wall
Design with the Other 90% Exhibition Signage Design, Title Wall
Design with the Other 90% Exhibition Signage Design, Access Section Wall
Design with the Other 90% Exhibition Signage Design, Access Section Wall
Design with the Other 90% Exhibition Signage Design, Access Section Wall
Design with the Other 90% Exhibition Signage Design, Endcap Display
Design with the Other 90% Exhibition Signage Design, Reveal Section Wall
Design with the Other 90% Exhibition Signage Design, Wall Label
Design with the Other 90% Exhibition Signage Design, Section Wall and Object Platforms
Design with the Other 90% Exhibition Signage Design, Platform Label
Design with the Other 90% Exhibition Signage Design, Section Wall and Object Cases
Design with the Other 90% Exhibition Signage Design, Case Label
Design with the Other 90% Exhibition Signage Design, wall and platform labels
Design with the Other 90% Exhibition Signage Design, Section Wall and Object Cases
Design with the Other 90% Exhibition Signage Design, Reveal Section Wall
Design with the Other 90% Exhibition Signage Design, 1:1 Floor plan installation graphic
Design with the Other 90% Exhibition Signage Design, Section Wall graphics
Design with the Other 90% Exhibition Signage Design, South Title Wall and Book viewing table

Design with the Other 90%
Exhibition Publication Design

Design with the Other 90% Book Cover Design
Design with the Other 90% Book typography detail
Design with the Other 90% Book Title Pages
Design with the Other 90% Book Contents Pages
Design with the Other 90% Book Chapter Title Spread
Design with the Other 90% Book Chapter Title Detail
Design with the Other 90% Book Project Pages
Design with the Other 90% Book Project Pages
Design with the Other 90% Book Figure Detail
Design with the Other 90% Book Project Spread
Design with the Other 90% Book Project Spread
Design with the Other 90% Book Project Spread
Design with the Other 90% Book 2 Project Spread
Design with the Other 90% Book Typographic detail
Design with the Other 90% Book Subsection Pages
Design with the Other 90% Book Section Pages

Design with the Other 90%
Exhibition Banners

Design with the Other 90% United Nations Site Banner with public man
Design with the Other 90% United Nations Site Banner with street sign
Design with the Other 90% United Nations Brand Banner

Related Projects

Let’s Work Together

We’re always open to new opportunities and are comfortable working internationally. Please get in touch and we will contact you about beginning the proposal process.