Unity in a Common Goals
Frontier Communications
Brand Culture Campaign Creative Direction
Frontier Communications’ $1.8 billion acquisition of Verizon broadband and landline services in Texas, Florida, and California, created an urgent need to integrate acquired Verizon staff, operations, and FiOS product systems into the Frontier corporate culture. Frontier’s Customer Experience group recognized the opportunity to reach new levels of customer satisfaction. Frontier’s CX leadership worked with all the customer-facing teams to promote best practices under a new, independent internal brand. They needed a new voice to represent this new culture of excellence—a brand people believed in regardless of prior brand allegiance.
Digital Signage
CSR survey data lead our creative sprints and testing. #FtrCARE became the foundation of a series of engagement campaigns. Designed to be implemented within days, FUSE was launched in all call centers in 30 states, signaling a shift in focus from products to customers. FUSE introduced seven pillars of the new #FtrCARE mission. The independent voice and visuals were distributed on digital signs and call center walls in a coordinated, turn-key campaign, creating buzz and excitement that unified and rallied the CSR staff from both companies. This independent look and feel purposely departed from the previous product feature and incentive-driven rally campaigns. Overnight, #FtrCARE became an umbrella brand for all CSR and call centers.
Coming together is a beginning.
Keeping together is progress.
Working together is a success.
Environmental Graphics
Related Projects
Let’s Work Together
We’re always open to new opportunities and are comfortable working internationally. Please get in touch and we will contact you about beginning the proposal process.